CUPRA

This project was created in collaboration with the Tölke & Fischer Group in Krefeld, focusing on the dynamic presentation of the Cupra Formentor VZ with 333 HP. At the core of the concept stood “MOMENTUM”, the powerful instant in which energy turns into movement. To visually connect the idea of momentum with the vehicle’s performance, various athletic moments were incorporated into the narrative: the explosive start of a sprint, the tension before a cliff jump, and the controlled force of a boxer’s punch. Each of these scenes reflects sudden, rapid, and precise motion, paralleling the driving experience of the Formentor VZ. The result is a visually striking film that captures the agility, power, and intensity of the Cupra Formentor VZ, highlighting its performance through energetic visuals and impactful storytelling.