CUPRA

This project was created in collaboration with the Tölke & Fischer Group in Krefeld, focusing on the dynamic presentation of the Cupra Formentor VZ with 333 HP. At the core of the concept stood “MOMENTUM” — the powerful instant in which energy turns into movement. To visually connect the idea of momentum with the vehicle’s performance, various athletic moments were incorporated into the narrative: the explosive start of a sprint, the tension before a cliff jump, and the controlled force of a boxer’s punch. Each of these scenes reflects sudden, rapid, and precise motion — paralleling the driving experience of the Formentor VZ. The result is a visually striking film that captures the agility, power, and intensity of the Cupra Formentor VZ, highlighting its performance through energetic visuals and impactful storytelling.